A little disclaimer is that I did this on medium competition keywords, and not high competition. It's getting closer to being a year ago where I did it, and I haven't received any warnings or messages from Google & Bing webmaster tools and so on. Anyways here's the "recipe" that I used to make this possible.
Meta data:It's important to make your metadata top notch. First of all, you wanna go to settings > general and choose the language you want the website to rank for. URL structure is also really important, so go to settings > permalinks and choose "post name", ideally you customize it for every page, though, so it's optimized. After that is done install "Yoast" or "All in one Seo" and set that up, there are lots of guides for that, so I'm not gonna go in depth with that.
Only 1 H1:A lot of themes have the flaw that they have multiple H1's which can really harm your SEO, so make sure this is not the case with your theme, to check it view the source and search for H1, this is very critical.
Low spam score:There are lots of factors in spam scores, here's how to avoid a few ones easily:
- Add a contact email or form, this is important.
- Every article should be 1000+ words.
- Do not hide or make links hard to see, this is a huge factor.
Sitemap and breadcrumbs:It's important to have a sitemap, and less important to have breadcrumbs, but it's a nice little extra thing that Google rewards. Yoast and many other plugins offer both of these things.
Pagespeed:Google insight Page speed is becoming one of the biggest factors, so it's important to have an eye on it, a great tool for this is Google's own tool, which you can find here: https://developers.google.com/speed/pagespeed/insights/ It's not hard to hit a score of 100/100, all you need to do is install plugins that do what's listed below.
- Minification (better wp-minify, w3 cache)
- Move scripts to footer (scripts to footer)
- Remove Google fonts and other external code (remove google fonts)
- Caching (w3 cache, super cache)
There is a ton of plugins that can do these things, I have written some examples plugins after each point It's important to note that if your website is built with Jquery or the like, moving Jquery to footer might cause some functionality to not work. It's a big flaw to have a website which is built with that nowadays, though, so you might wanna consider switching theme if that is your case.
Backlinks:A lot of people say that links and mentions are more than half of your SEO, which is why things like link building are very important. There is a lot of linkbuilding techniques, like creating great content, infographics and much more. Since my websites are affiliate sites, I don't have content that people naturally link to, therefore I buy links for all of my websites In my example where my website went from unindexed to rank 2 on Google, I bought links, There are tons of link sellers and websites where you can exchange links.
I hope some of you guys can use my little "recipe" or "guide" even though I know it's not a lot of information, it is enough to make a website rank well. So instead of spending thousand of dollars on some SEO expert, go do it yourself! I'll do my best to answer question, Enjoy!.